AshrafulIslam Tushin
I don't just write code. As a product engineer and software developer, I design, ship, and scale SaaS products from POS systems to distribution platforms.
Product engineer turning ambiguous problems into shipped software.
Hi, I'm Ashraful Islam Tushin, a tech-driven Product Engineer with experience in building B2B distribution and SaaS platforms. I specialize in developing scalable web applications and digital products that solve real business problems. I work at the intersection of business and technology, contributing to product planning, system design, and development while maintaining a strong focus on user experience and performance. My technical expertise includes JavaScript, Node.js, React, Next.js, and MongoDB. I am particularly interested in retail technology, distribution systems, and SaaS product development, and I enjoy turning complex business requirements into practical, scalable software solutions.
Outside of work, I love reading books , enjoying a good cup of coffee , and traveling to new places — experiences that keep me curious, creative, and constantly inspired.
A journey through product & engineering
From frontend craft to leading product — building tools real businesses use every day.
- Current
Product Lead
PriyoShopLeading product strategy and execution for distribution digitization and SaaS dashboards. Driving user research, roadmap, and shipping cross-functional initiatives end-to-end.
- Digitized distribution workflows for thousands of retail outlets
- Shipped internal QA Audit and Workspace Task Management systems
- Owned product strategy, user research, and engineering handoff
- Previous
Frontend Developer
PriyoShopBuilt customer-facing and internal SaaS dashboards with Next.js, React, and TypeScript.
- Architected reusable component system used across 5+ products
- Designed and implemented real-time KPI dashboards
- Contributed to the Simple POS frontend used across retail outlets
- Earlier
Frontend / SaaS Contributor
Earlier rolesContributed to POS systems, blog CMS platforms, and several SaaS tools as a frontend developer.
- POS system contributor
- Blog CMS platform development
- Foundational React, Node.js, and MongoDB work
The stack I reach for
Tools I use to ship fast without compromising on quality.
How I build
A repeatable loop that turns ambiguity into shipped, measured product.
User research, stakeholder interviews, and data digs to understand the real problem.
User research, stakeholder interviews, and data digs to understand the real problem.
Sharp problem statement, scoped success metrics, and a clear opinion on what to build.
Sharp problem statement, scoped success metrics, and a clear opinion on what to build.
Low-fi flows → high-fi prototypes. Designing for speed, clarity, and trust.
Low-fi flows → high-fi prototypes. Designing for speed, clarity, and trust.
Ship fast in tight loops with the engineering team. Quality and pace, both.
Ship fast in tight loops with the engineering team. Quality and pace, both.
Instrument, observe, learn. Roll wins forward; cut what doesn't work.
Instrument, observe, learn. Roll wins forward; cut what doesn't work.
Real problems, shipped solutions
Digitizing a national distribution network
Thousands of retailers and distributors were running on paper, phone calls, and spreadsheets — slow, error-prone, hard to scale.
Built a connected platform: retailer ordering, distributor dashboards, route planning, and settlement — designed mobile-first for low-end devices.
From scattered tools to one workspace
Cross-functional teams were juggling 5 different tools for tasks, docs, and reviews — context kept getting lost.
Shipped an internal Workspace + Task Management system as the single source of truth, with deep integrations into existing review flows.
Latest Writing
Product thinking, software engineering lessons, and general learnings.
Let's build something
Have a product to ship, an idea to validate, or a role to discuss? I read every message.